Made in Jaipur

Johargram is an ethical and sustainable streetwear brand dedicated to showcasing the exquisite textiles of Jharkhand and promoting traditional craftsmanship. Launched in 2020, Johargram aims to revive indigenous craft forms by integrating them into contemporary fashion. Their products are crafted using natural materials, blending traditional artistry with modern design sensibilities.

Johargram stands for premium quality, affordability, comfort, and durability in sustainable streetwear. Their collections reflect a deep-rooted connection to local culture, empowering artisans and offering stylish, eco-conscious apparel.

Key Features:

  • Emphasis on Traditional Craftsmanship
  • Sustainable and Affordable Streetwear
  • Premium Quality and Durability

Meet the Team:

  • Founder & Designer: Ashish Satyavrat Sahu, a graduate from NIFT Gandhinagar, brings his passion for Jharkhandi culture to Johargram.
  • Creative Head: Pawan Bara, a Mass Communication graduate from Gossner College, Ranchi, drives creativity at Johargram.
  • Brand Manager: Ankita, with an Electronics and Communication Engineering background and a Fashion Management postgraduate degree from NIFT Raebareli, manages Johargram's brand strategy.