Designers

Kutch

23°N.69°E

23°N 69°E merges urban chic with traditional Indian craftsmanship. This unique collaboration with artisans like Khalid Amin Khatri and Sidr Craft from Kutch, presents a line of unique, gender-neutral, and versatile garments.

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Mumbai

Adah

Adah embodies ethical fashion through a zero-waste, handloom approach, fostering direct connections with Indian weavers and ensuring transparency. Adah stands for sustainability, guaranteeing fair compensation and acknowledgment for artisans.

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Goa

Asaii

At the crossroads of art and fashion, Asaii unfolds its narrative, embodying the spirit of craftsmanship and individual storytelling. Every garment in our collections serves as a canvas, meticulously hand-painted by skilled artists who translate memories, emotions, and history onto wearable masterpieces.

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Fort Kochi

Bakr

“BAKR” is a design studio based in Fort Cochin, India by Mohamed Hizqeel. The studio produces natural organic dyes used for their designs. BAKR works towards creating a limited series of relaxed street-fit designs

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Cochin

Celia

Aesthetic and contemporary, Celia jewellery is interpretive and gives the wearer a riot of possibilities when it comes to the styling. Artistic expression and individuality radiate in each piece and exudes uniqueness that makes them, and the wearer of Celia’s designs

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Pune

Deeta

A homegrown label who create timeless pieces using traditional craft from natural sustainable fabric. Born from sheer love for textiles, we aim to bring affordable, timeless pieces that could be worn for years.

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New Delhi

Doodlage

Doodlage stands at the forefront of circular fashion, transforming waste into wearable art. They champion sustainability, reducing environmental impact while crafting unique, eco-conscious apparel that challenges the norms of traditional fashion

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JAIPUR

Iro Iro

At Iro Iro, class meets creativity as the collective explores new ways to upcycle textile waste, saving tonnes of CO2, thousands of kilos of textile waste, and hundreds of thousands of liters of water. This dedication not only showcases Iro Iro's commitment to environmental stewardship but also their passion for co-creating systems that challenge and redefine the boundaries of sustainable fashion.

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Pune

Jodi

The name JODI, meaning 'pairs' in English, is inspired by the founders themselves, who each belong to a set of twins. This concept extends to the brand's hallmark fusion of print and color, creating distinctive and lively designs. JODI is celebrated for its unique #jodiprints, embodying the brand's ethos of rejuvenating India's dwindling handicraft culture.

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Chennai

Nambi Kai

NAMBI-KAI focuses on the evolution of motifs and styles expressed through their craft. Nature is their inspiration, and they find its patterns endlessly fascinating. Their aim is to capture the organic and free spirit of nature in their clothing

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BENGALURU

Paher

At the heart of Paher's philosophy is the appreciation of the inherent beauty in handmade textile imperfections, adopting a 'Wabi Sabi' perspective towards life. This reverence for the natural and the flawed is what propels Paher forward, celebrating the unique character of each garment.

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New Delhi

Studio Rigu

RIGU, from New Delhi, defines 'Liveable Luxury' with its vibrant, hand-painted prints and color-rich garments designed for modern, confident living. Emphasizing thoughtful design and sustainability, RIGU reinterprets traditional textile practices, offering made-to-order pieces that blend artisan craftsmanship with contemporary style for the global, conscious consumer.

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Voice of Women

Swara

SWARA is a member of The Cultural Intellectual Property Rights Initiative, the first global network that recognises cultural IP rights for craftsmen and women as custodians and transmitters of traditional knowledge, traditional designs and traditional manufacturing techniques.

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New Delhi

Samaaj

Samaaj creates contemporary menswear that pays homage to India's cultural heritage. Every garment incorporates a touch of artisanal craftsmanship. In the past years of establishing the brand, they have nurtured relationships with handloom weavers from Andhra Pradesh, Bengal and Gujarat. Each artisan they partner with carries forward a legacy of craftsmanship, ensuring the highest standards of quality and expertise in every piece of clothing.

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