Slow fashion materialsPaher is inspired by the Sanskrit word 'prahar,' representing an ancient unit of time where a Paher equates to three hours, marking eight pahers in a day. This concept is intricately woven into the brand's ethos, embodying the fluid transition of clothing from one moment to another with grace and ease. Paher crafts timeless pieces designed to seamlessly fit into the rhythm of daily life, from dawn till dusk.

At the heart of Paher's philosophy is the appreciation of the inherent beauty in handmade textile imperfections, adopting a 'Wabi Sabi' perspective towards life. This reverence for the natural and the flawed is what propels Paher forward, celebrating the unique character of each garment.

Collaborating with skilled artisans across India, Paher focuses on designing a curated selection of seasonless styles. These pieces are produced in small batches, emphasizing the brand's commitment to quality and exclusivity, with every item made to order.

Paher's garments are a testament to the principle of 'inner beauty,' with meticulous attention to detail evident in the French Seams or Flat & Felt Seams utilized in their construction. This dedication to craftsmanship ensures that each piece is not only beautiful on the outside but exquisitely made within.

Driven by a mission towards cultural sustainability, Paher is deeply committed to uplifting artisan communities. The brand seeks to forge a connection between these traditional craftspeople and the modern-day, earth-loving individual, creating garments that resonate with those who value sustainability, heritage, and the story behind their clothing.