The idea of venturing into the world of garments found its roots in the tailoring community of the village of Idar. This community served as the foundation for what would later become House of IDAR—a name that encapsulates a vision to serve as a blueprint for identifying, embracing, and nurturing artistic communities.

The name Idar carries layered meanings. Derived from Persian, it can mean “here and now,” while in Hindi, it signifies “entry” or “writing.” These interpretations reflect House of IDAR’s intent to weave together diverse ideas, methods, and textiles into a cohesive and meaningful whole.

Every garment produced by House of IDAR begins with the careful curation of raw materials, developed and transformed through the hands of local artisans. Their designs mirror the vibrant surroundings through rich colors, intricate patterns, and regionally inspired styles. At its core, the brand is grounded in a philosophy of holistic creation.