Designers

Kutch

23°N.69°E

23°N 69°E merges urban chic with traditional Indian craftsmanship. This unique collaboration with artisans like Khalid Amin Khatri and Sidr Craft from Kutch, presents a line of unique, gender-neutral, and versatile garments.

Learn more

Banglore

Adah

Adah embodies ethical fashion through a zero-waste, handloom approach, fostering direct connections with Indian weavers and ensuring transparency. Adah stands for sustainability, guaranteeing fair compensation and acknowledgment for artisans.

Learn more

New Delhi

Ahmev

Ahmev’s timeless style is thoughtfully sourced and crafted by artisans, reflecting the luxury contemporary design aesthetic of the brand. Each piece is made with integrity and gentleness, using the finest materials. The curated designs feature beautiful minimalistic detailing, proudly illustrating the rich cultural heritage of India. The resulting ensemble achieves a perfect balance between classic and modern, cultural and universal, sprightly yet elegant.

Learn more

Goa

Asaii

At the crossroads of art and fashion, Asaii unfolds its narrative, embodying the spirit of craftsmanship and individual storytelling. Every garment in our collections serves as a canvas, meticulously hand-painted by skilled artists who translate memories, emotions, and history onto wearable masterpieces.

Learn more

Fort Kochi

Bakr

“BAKR” is a design studio based in Fort Cochin, India by Mohamed Hizqeel. The studio produces natural organic dyes used for their designs. BAKR works towards creating a limited series of relaxed street-fit designs

Learn more

Cochin

Celia

Aesthetic and contemporary, Celia jewellery is interpretive and gives the wearer a riot of possibilities when it comes to the styling. Artistic expression and individuality radiate in each piece and exudes uniqueness that makes them, and the wearer of Celia’s designs

Learn more

Pune

Deeta

A homegrown label who create timeless pieces using traditional craft from natural sustainable fabric. Born from sheer love for textiles, we aim to bring affordable, timeless pieces that could be worn for years.

Learn more

New Delhi

Doodlage

Doodlage stands at the forefront of circular fashion, transforming waste into wearable art. They champion sustainability, reducing environmental impact while crafting unique, eco-conscious apparel that challenges the norms of traditional fashion

Learn more

Erode

Erode

Erode aims to boldly express their opposition to fast fashion and they achieve this by exploring clothing that holds intrinsic value and emphasizing preservation. By continuously producing unique and meaningful creations, Erode aims to provide differentiated pieces that challenges the norms of the fashion.

Learn more

New Delhi

Ingrained

Ingrained aims to craft clothing that adds vibrancy to one's story and wardrobe. They design versatile garments that can be mixed and matched with other pieces, allowing for the creation of new and unique looks effortlessly. By blending style and comfort, they aim to enhance everyday experiences with elegance and ease.

Learn more

JAIPUR

Iro Iro

At Iro Iro, class meets creativity as the collective explores new ways to upcycle textile waste, saving tonnes of CO2, thousands of kilos of textile waste, and hundreds of thousands of liters of water. This dedication not only showcases Iro Iro's commitment to environmental stewardship but also their passion for co-creating systems that challenge and redefine the boundaries of sustainable fashion.

Learn more

Pune

Jodi

The name JODI, meaning 'pairs' in English, is inspired by the founders themselves, who each belong to a set of twins. This concept extends to the brand's hallmark fusion of print and color, creating distinctive and lively designs. JODI is celebrated for its unique #jodiprints, embodying the brand's ethos of rejuvenating India's dwindling handicraft culture.

Learn more

Jharkhand

Johargram

Johargram is an ethical and sustainable streetwear brand dedicated to showcasing the exquisite textiles of Jharkhand and promoting traditional craftsmanship. Launched in 2020, Johargram aims to revive indigenous craft forms by integrating them into contemporary fashion. Their products are crafted using natural materials, blending traditional artistry with modern design sensibilities.

Learn more

Chennai

Nambi Kai

NAMBI-KAI focuses on the evolution of motifs and styles expressed through their craft. Nature is their inspiration, and they find its patterns endlessly fascinating. Their aim is to capture the organic and free spirit of nature in their clothing

Learn more

BENGALURU

Paher

At the heart of Paher's philosophy is the appreciation of the inherent beauty in handmade textile imperfections, adopting a 'Wabi Sabi' perspective towards life. This reverence for the natural and the flawed is what propels Paher forward, celebrating the unique character of each garment.

Learn more

New Delhi

Samaaj

Samaaj creates contemporary menswear that pays homage to India's cultural heritage. Every garment incorporates a touch of artisanal craftsmanship. In the past years of establishing the brand, they have nurtured relationships with handloom weavers from Andhra Pradesh, Bengal and Gujarat. Each artisan they partner with carries forward a legacy of craftsmanship, ensuring the highest standards of quality and expertise in every piece of clothing.

Learn more

New Delhi

Studio Rigu

RIGU, from New Delhi, defines 'Liveable Luxury' with its vibrant, hand-painted prints and color-rich garments designed for modern, confident living. Emphasizing thoughtful design and sustainability, RIGU reinterprets traditional textile practices, offering made-to-order pieces that blend artisan craftsmanship with contemporary style for the global, conscious consumer.

Learn more

Voice of Women

Swara

SWARA is a member of The Cultural Intellectual Property Rights Initiative, the first global network that recognises cultural IP rights for craftsmen and women as custodians and transmitters of traditional knowledge, traditional designs and traditional manufacturing techniques.

Learn more

New York

Tega Collective

Each collection by TEGA is co-created with a specific Adivasi community, showcasing their traditional colors, patterns, and natural symbols. TEGA's pieces embrace and amplify everyone across the gender and size spectrum. Their collections are created in collaboration with Sandur Kushala Kala Kendra, an NGO focused on supporting Lambani craft. Each piece is made with natural handwoven fabrics and features Lambani hand-embroidery representing various elements of nature.

Learn More

Bengaluru

Tree

An amalgam of traditional crafts and modern silhouettes, Tree is a clothing concept born out of the founder's mother's love for all things green, their father's dream of doing things worthy and their own sheer desire of clothes that are easy and rooted. Tree pieces are carefully curated and handmade to give you an experience of these textiles and the stories behind it. Tree's comfort fit and contemporary styles makes its designs timeless pieces.

Learn More

Kerala, India

Yūga

Yūga is a slow fashion brand rooted in the rich textile traditions of India, particularly those from Kerala. Yūga has been dedicated to crafting unique pieces that blend traditional textiles with modern design sensibilities. The brand's mission is to preserve and elevate cultural heritage through fashion, transforming these time-honored textiles into contemporary clothing that resonates on a global platform.

Learn more